"This is an important book whose ideas will help managers and employees better understand each other. It's a 'must' H.R. book."
Stanton H. Goldberg
vice president, human resources
"BrainStyles has changed my life as a trainer. In the past, I felt that some of the students were resisting my training. After I have identified the BrainStyle of the student I can adapt my training to their style and the way they process information. Some of my students have said after training, 'Now I know why I am the way I am. There isn't anything wrong with me after all.' BrainStyles has been tremendous for my work team. The bickering has been replaced with, 'This is their BrainStyle, we need to communicate in the way that they understand best.'"
Express Personnel Services regional operations trainer
"First of all, I think that the BrainStyles test and literature is not only applicable in business situations, but I also find it very useful in my personal life as well. After reading this book, I bought another and gave it to my fiancée to improve the odds of our marriage being successful."
"I would strongly recommend this book to anyone who has a genuine interest in improving the performance of those around them and their teams. In my work setting, I will endeavor to apply these principles. I will first have to focus on myself, but I think that finding others' strengths and bartering with them to cover my 'non-strengths' will be beneficial to our whole team."
Comments from Southern Methodist University MBA students
"Over the last six years, BrainStyles and the principles associated with it have helped me develop higher performing teams: teams that possess a full range of skills to manage and lead all aspects of business ... I think BrainStyles helps us understand and value diversities like never before. The differences in race and gender have become second to how people think as I deal with them. That's what my organization really needs."
division distribution manager
Pepsi-Cola Company, NY